The 2014 Marketing Score Report:
An Inside Look at How Professionals Rate
Their Marketing Potential and Performance
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations, using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
The report is free to download now (no contact information required):
- Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
- Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
- Compare your Marketing Score report to the benchmark findings.
- Gain insight into critical questions to consider as part of your 2014 marketing strategy.
- Discover how high performers excel in key marketing metrics.
- Get 15 tips to improve your marketing performance.
15 Sample Findings to Stimulate Your Marketing Mind:
- 86% identify "generate leads" as a high-priority goal.
- 85% identify "convert leads into sales" as a high-priority goal.
- 64% of organizations have aggressive (>20%) or moderately aggressive (15-20%) growth goals.
- 56% of organizations have conservative (<5% of revenue) or moderately conservative (5-10% of revenue) marketing budgets.
- The average overall Marketing Score is 42%.
- The 3 highest rated sections are Business Cores (63%), Marketing Cores (56%) and Audiences (50%).
- The 3 lowest rated sections are Lead Sources (32%), Public Relations (29%) and Content Marketing (25%).
- Organizations with 11-15 marketing employees overall Marketing Score is 33% above average.
- B2B organizations score 13% higher on average than B2C organizations.
- Organizations that rate lead volume as an asset (8-10) in the Marketing Performance section, score 25% above average in the Lead Sources section. The most significant differences by factor occur in: premium content 4.5 vs 2.5 (+80%), blogging 4.7 vs 3.0 (+57%), digital advertising 3.3 vs 2.2 (+50%) and organic search 6.3 vs 4.3 (+47%).
- Organizations founded post-1990 score 13% higher on average than organizations founded pre-1990. The greatest differences by section occur in: Social Media Marketing (+52%), Content Marketing (+42%) and Marketing Technology Utilization (+35%).
- 40% of organizations with agency budgets of $5,000 or less per month have aggressive (>20%) or moderately aggressive (15-20%) growth goals.
- Organizations in the declining life cycle stage score 26% lower than average overall Marketing Score. They are below average in every section, with the greatest differences by section in Marketing Performance (-44%), Social Media Marketing (-41%) and Marketing Technology Utilization (-32%) .
- 53% of organizations do NOT utilize call tracking, 26% do NOT utilizemarketing automation and 18% do NOT utilize CRM.
- 51% of B2B organizations do NOT use webinars, 43% do NOT publishebooks and 17% do NOT blog.
Download The 2014 Marketing Score Report.